Businesses in Derby’s St Peters Quarter Business Improvement District (BID) have presented a giant cheque for £550 to Derby and Burton Hospitals Charity to support the work of the Intensive Care Unit.
The money has been collected by businesses across the BID area and online over the summer including through the innovative MonsterHero Safari Trail which was a high street story-trail experience organised by the BID.
The cheque was presented by SPQ BID board member Chris Memmott who is manager at Nationwide building society in East Street.
He said: “As we started to emerge from the first lockdown, businesses in St Peters Quarter were keen firstly to promote the area to visitors and also to do something positive for the local community.
“It was therefore collectively decided to support the ICU through the Derby and Burton Hospitals Charity which continues to be under so much pressure.
“The response from the public to the MonsterHero Safari Trail was extremely positive and we are delighted with the amount of money collected.”
Derby and Burton Hospitals Charity head of fundraising Mark Bennett said: “We are very grateful for the support from the city centre businesses and will be liaising with ICU colleagues to ensure the money raised is spent for the benefit of patients and families at a particularly difficult time in their lives.”
For the MonsterHero Safari Trail, families were tasked with hunting down the monster superheroes, displayed in public windows – scanning QR codes as they walked through the area to learn about each character and then unlock a free-ebook once all ten MonsterHeroes were found.