Promoting your event
The more people who know about your event, the more potential supporters you will
have and the more money you will raise. Publicity will also help you to promote Derby & Burton Hospitals Charity and its work. Here are some simple suggestions to help you plan any publicity for your event.
Your local paper may be keen to hear from you as you live in their area and are taking part in something new and exciting. Newspapers like “human interest” stories,
particularly if you feel you have a special reason for taking part. Ask the paper to support you by writing an article – talk to them when you begin your fundraising and/or training. Tell them which ward/department you are raising money for and why. Contact them when you have completed your event to let them know how you got on.
Local radio stations can be approached in the same way as the papers, with a call or a press release. They may just make a mention of your plans or they may want to do a brief interview. Ask what kind of questions they plan to ask you and prepare some answers.
If your local station would like to interview a Derby & Burton Hospitals Charity representative as well as yourself, please call us and we’ll be happy to help.
Word of mouth is still one of the most effective ways of letting people know about an event. Offer to speak to local groups such as the Rotary, Lions Club, Women’s Institute, Chamber of Commerce or your church. Ask if you can stand on a chair in your local pub and let all the patrons know about what you’re doing! Facebook and twitter are always excellent ways or letting people know what you upto and you can include a quick link to your justgiing page if you have one.
For any further help and advice about publicising your event please contact: Vicky Carey, Community Fundraiser, 01332 788861 or email firstname.lastname@example.org